Case Study: Marco’s Pizza boosts digital ad ROI with Mediaura

Marco’s Pizza achieves 6:1 ROAS with Mediaura

Marco's Pizza, a fast-growing pizza franchise, faced the challenge of competing with larger brands due to its outdated technology infrastructure and lackluster digital marketing performance. Their disconnected systems made customer tracking impossible and previous marketing efforts had failed to deliver a strong return-on-investment. They partnered with vendor Mediaura for digital marketing services to transform their efforts.

Mediaura implemented its proprietary Target Match Technology and provided custom programming to bridge the gap between the client's multiple point-of-sale and advertising platforms. This solution allowed for precise customer targeting and accurate conversion tracking. The results were outstanding, with Mediaura helping Marco's achieve an average ROI of 9 to 1 on digital ads, a 33% conversion rate, and a lower cost-per-acquisition than major competitors like Pizza Hut and Domino's.

Marco’s Pizza