Case Study: Stadt Feldkirch streamlines content planning with Mediatool

Stadt Feldkirch - Customer Case Study

The city of Feldkirch's marketing organization, Stadtkultur und Kommunikation, was struggling with disorganized and inefficient media planning. Their processes were hampered by inconsistent data spread across emails, excel sheets, and personal notes, which prevented effective content strategy and analysis. To gain control and plan strategically, they sought a software solution and implemented CampHouse from the vendor Mediatool.

Mediatool’s CampHouse provided a centralized, web-based platform to plan, analyze, and manage all media data. The solution offered intuitive features like calendar views with search and filter functions, creating a single source of truth for the team. While specific time-saving metrics were not provided, the organization confirmed that CampHouse optimized their processes, provided immediate insights, and was integral to their successful transition to an integrated content and communications management approach.

Stadt Feldkirch

Jan Biedermann

Stadt Feldkirch