Case Study: Hurtigruten Group improves marketing reporting and attribution with Mediatool

How Hurtigruten Group uses Mediatool to measure and report on their marketing performance, build attribution models and improve their campaigns

Hurtigruten Group, the world's leading adventure travel group, needed to standardize its global marketing processes and gain an up-to-date overview of its sales and marketing activities. Their teams were operating in silos without a centralized tool for planning and measurement. They chose the Mediatool platform to build new marketing processes and integrate their paid and owned channels for better performance visibility.

By implementing Mediatool, Hurtigruten connected all its activities, removed silos, and built predictive attribution models to understand campaign ROI. This provided clear visibility into performance, enabling them to make data-driven decisions on where to place spend. The solution has been a game-changer; the entire Sales and Marketing organization now uses Mediatool to quickly access information that previously took hours or days to find, saving significant time and creating a more efficient, transparent process with their media agency. Mediatool is now central to Hurtigruten's plans for achieving its ambitious growth goals.

Hurtigruten Group

Ruth Sainz

Head of Growth Marketing, Global Marketing