Case Study: a global beverage leader achieves media excellence with Mediatool

A Global Beverage Leader's Journey to Media Excellence

A global beverage leader faced significant challenges managing its media across 88 markets with a decentralized system reliant on complex Excel spreadsheets. Previous solutions had failed due to a lack of mandated adoption across its operating companies. The company struggled with integration, user management, and gaining a unified view of its media for 187 brands and 9 agencies. They turned to Mediatool for a comprehensive media management solution.

By implementing Mediatool, the beverage company established a single source of truth for its entire end-to-end media planning and activation process. Mediatool provided an intuitive platform that enabled better briefing, planning, reporting, and data integration, which was successfully adopted by 877 users. The solution delivered key values, including executive dashboards for global investment visibility, campaign insights, and data to fuel reports, supporting the company's goal of becoming a more data-driven and efficient organization.