Case Study: Optica achieves a modern, high-performing website with Mediatis AG

Optica evolves its website with Mediatis AG and 900 employees behind its digital healthcare platform

Optica, a leading provider of billing and software solutions for Germany's healthcare sector, sought to modernize its website to strengthen its digital presence and create a scalable platform for growth. Their challenge involved optimizing the site's structure, usability, and technical performance. Partnering with vendor Mediatis AG, the project utilized the TYPO3 content management system to address these needs.

Mediatis AG implemented a robust technical solution that included migrating the site to the latest TYPO3 version and integrating ActiveCampaign for marketing automation and lead management. The results included significant improvements in performance, user experience, and SEO. Through continuous data-driven analysis using GA4 and ActiveCampaign tracking, Mediatis ensures the website evolves to meet user expectations and technological innovation, generating sustainable digital value for Optica.

Optica