Case Study: Gannett achieves centralized digital sales workflow and rate standardization with Mediaspectrum

Gannett - Customer Case Study

Gannett, a national and regional media company, needed to standardize and centralize a highly fragmented sales workflow across dozens of properties. Before the project, digital orders were entered in multiple systems by many local teams, making fulfillment slow, rates inconsistent, and it difficult to manage multi-product ad sales efficiently. Mediaspectrum’s platform, used as the foundation for OrderHub, was brought in to create a single point of entry for digital and cross-platform orders.

Using Mediaspectrum and its OrderHub workflow, Gannett integrated Salesforce, billing, ad ops, and fulfillment systems into one centralized process across 92 properties, soon to be 106. The result was a dramatic efficiency gain, cutting one digital display order process from 58 minutes to 8 minutes, while also standardizing rate cards, improving rate integrity, speeding product launches, and enabling more consultative sales. Gannett says Mediaspectrum has helped support rapid rollout, better analytics, and a more disciplined, revenue-focused sales operation.

Gannett

Brooke Zapata

Vice President of Sales Development