Case Study: Instacart scales off-platform partnerships with MediaRadar

Instacart reaches 26,000+ brands and agencies with MediaRadar

Instacart, a leading online grocery platform, sought to expand its advertising business by pursuing off-platform partnership opportunities across channels like streaming TV and social media. To effectively tap into these new national media budgets, they needed to identify the right advertisers, understand their media strategies, and connect with new budget holders. This was their challenge before partnering with MediaRadar.

Using the MediaRadar platform, Instacart's sales team gained comprehensive spend insights and buyer intelligence. This enabled them to quickly identify target advertisers, personalize their outreach, and connect with the correct media budget holders. MediaRadar's solution streamlined workflows, turning hours of manual research into an instant process and empowering the team to have smarter, data-backed strategic conversations. As a result, Instacart successfully scaled its off-platform strategy, unlocked new budget holders, and expanded its impact across the full marketing funnel.

Instacart