Case Study: The Curry Rockefeller Group achieves seamless, mobile webcasting for medical education with MediaPlatform

The Curry Rockefeller Group uses webcasting to deliver healthcare communications for global pharmaceutical clients

The Curry Rockefeller Group, a thought‑leader–focused medical education and publishing agency serving global pharmaceutical clients, needed a reliable, easy-to-use webcasting solution that would not add complexity to its compliance‑heavy production process. The organization required the option to run events turnkey or manage them internally, plus broad mobile access for busy physicians, and selected MediaPlatform (using MediaPlatform WebCaster) to meet those needs.

MediaPlatform delivered its WebCaster platform along with production support, enabling The Curry Rockefeller Group to expand digital distribution into interactive, compliant webcasts that can be run turnkey or self-managed. MediaPlatform’s toolset and services produced a seamless workflow, strong production support, and improved mobile accessibility—resulting in an active, growing slate of webcasting productions and a stronger capability to deliver high‑quality medical education to clients and presenters.

The Curry Rockefeller Group

Peter Ronick

VP and General Manager of Digital Business