Case Study: Worktank achieves scalable, secure rich-media webcasting and superior event reporting with MediaPlatform

Moving from Web Conferencing to Rich Media Webcasting

Worktank, a digital marketing and online events firm that has produced more than 18,000 webinars, faced growing demand for richer webcasts that included pre-recorded or live video perfectly synced with slide transitions, high-quality delivery via a robust CDN for massive scalability, and strict security and real-time user data handling for compliance and confidential events. To address these challenges, Worktank moved from standard web conferencing to MediaPlatform’s webcasting tools.

Using MediaPlatform’s webcasting tools, Worktank built custom-branded webcast sites with integrated social media, Q&A, surveys, polls and downloads, plus CDN-based high-quality video delivery, robust security, and comprehensive real-time reporting. The solution increased engagement and attendance, scaled to large audiences while preserving audio/video quality, and—according to VP Toby Holmes—delivered event reporting superior to any system they had used previously.

Worktank

Toby Holmes

Vice President Online Event Services