Case Study: Microsoft strengthens audience-tailored communication and digital collaboration with MediaPlant

Microsoft boosts audience-tailored communication with MediaPlant's 12-page eBooks

MediaPlant was engaged by Microsoft to help bridge the communication gap between its technical offerings and various non-technical, business-focused audiences. The challenge was to make complex technological content relevant and engaging for specific groups, including CMOs, startups, sales teams, and small businesses, who each required a different messaging approach.

MediaPlant developed tailored communication strategies and content for each audience. This included creating messaging decks and thought leadership for CMOs, coaching startups on their investor pitches, designing playful eBooks for small businesses, and developing an illustrated competitive guide for sales teams. MediaPlant also implemented custom SharePoint solutions to improve internal content management and collaboration. The solutions were highly successful, with the sales guide becoming so popular that Microsoft requested a printed comic book version and subsequent interactive training materials.

Microsoft