Case Study: Sq1 achieves 74% higher ROI and 300% programmatic-media growth with MediaMath’s TerminalOne

Proving the Power & Performance of Programmatic for Retailers through TerminalOne

Sq1 is a full‑service performance‑marketing agency that uses strategy, data, technology, creative, and media to drive profitable customer experiences for large retailers and CPG brands. Faced with a national retail client that relied heavily on print and in‑store sales, Sq1 set out to use the retailer’s CRM to drive incremental store visits, increase viewable inventory and reduce ad fraud at scale, and prove display could outperform print FSIs on ROI.

Using MediaMath’s TerminalOne DMP, Sq1 onboarded CRM records, split them into test and control groups, and ran a six‑week, radius‑targeted display campaign (plus a direct‑buy comparison). The test delivered strong outcomes: 74% higher ROI vs the direct buy and a 38% lift from viewability/ad‑fraud optimization (saving nearly 13% of the total budget). The retailer increased programmatic spend year‑over‑year, and Sq1 continues to expand CRM‑based strategies and multi‑touch attribution to demonstrate programmatic’s scale and value.

Sq1

Judge Graham

President, Sq1