Case Study: Pitney Bowes achieves improved digital conversions and year‑over‑year growth with MediaMath’s TerminalOne

Pitney Bowes Gives MediaMath’s TerminalOneTM A First Stamp of Approval

Pitney Bowes, a 90-year-old provider of mailing and postage solutions, needed to shift its legacy direct-mail business into digital channels. Fragmented media buys across multiple ad networks left the company without transparency, inefficient use of ad spend, and limited ability to apply direct-mail insights to online targeting. Their goals were clearer vendor relationships, more cost‑efficient media, and faster demand generation for small-business services.

In January 2013 Pitney Bowes adopted MediaMath’s TerminalOne platform for targeting, optimization, data management and reporting. With hands-on onboarding and The Brain algorithm, the team imported offline direct‑mail data via a data partner, refined industry-targeting (notably legal, medical and dental), and rapidly optimized creative and bids. The result: exceeded conversion goals, strong year‑over‑year growth, TerminalOne became the division’s sole digital ad technology, and the team gained centralized control of marketing activity and P&L.

Pitney Bowes

Mark Ribaudo

Senior Director of Small-Business Marketing, Pitney Bowes