Case Study: Pep Boys achieves 365% increase in ROAS with MediaMath

Pep Boys - Customer Case Study

Pep Boys, a national automotive parts and service retailer, sought to attract new customers and increase online sales while maintaining a steady return on investment. Their goals were to grow site traffic efficiently, maximize online appointment bookings and product purchases, and keep CPA and ROI within target ranges.

MediaMath applied Helix lookalike modeling to find prospects similar to current customers, sharpened remarketing to focus on users most likely to convert, and used Helix data to uncover where, when and what customers buy to inform future marketing. The campaign drove a 52% lower CPA versus traditional prospecting, kept CPA 25% below the client goal while boosting parts and tire sales, and achieved a 365% increase in ROAS over two years.

Pep Boys