Case Study: Multinational Retail Corporation achieves almost doubled ROI and 18.5× revenue with MediaMath

Multinational Retail Corporation - Customer Case Study

MediaMath worked with a multinational retail brand that wanted to improve marketing ROI and scale ad spend without sacrificing performance. The client ran an initial test of MediaMath’s TerminalOne (T1) with 10% of their audience but would only expand once they saw better reach and ROI than other DSPs.

MediaMath’s Client Success Organization moved the account from self-service to managed service, applying T1’s advanced audience segmentation, post‑click-only attribution, granular remarketing, recency targeting and negotiated PMP deals while shifting optimization from CTR/CPC to ROI. The approach drove the client to nearly double ROI, increase spend ninefold, triple post-click conversions and grow revenue 18.5×, while enabling a successful migration of audience from other DSPs and stronger client trust.