Case Study: ShopStyle.com achieves 200% increase in conversions with MediaMath (and TruSignal)

MediaMath and TruSignal Help ShopStyle Increase Conversions 200%

ShopStyle, the fashion-shopping arm of POPSUGAR, sought to boost conversion rates and lower cost-per-order on existing direct response and retargeting campaigns running in MediaMath’s TerminalOne platform. The challenge was to reduce wasted spend on users unlikely to convert without disrupting current campaign structures.

TruSignal created a Direct Response Audience Filtering solution by building a predictive model from ShopStyle’s best customers, scoring 220 million U.S. adults 0–99 and excluding low scorers (0–50) as a negative targeting condition in TerminalOne; MediaMath also adjusted bids by individual scores. The approach cut last-click cost-per-acquisition by 60% within 30 days and ultimately drove a 200% increase in conversions while enabling more efficient, value-based bidding.

ShopStyle.com