Case Study: MediaCrossing achieves omnichannel efficiency and major performance gains with MediaMath

How MediaCrossing Found Success with a Single Programmatic, Omnichannel Platform

MediaCrossing, a data-driven digital media agency, was operating with multiple DSPs across video, mobile, display and social, which created siloed workflows, limited cross-channel control, poor cost transparency and operational inefficiencies. In 2014 the agency decided to consolidate onto a single omnichannel platform to better activate data, engage audiences across devices and deliver more value for clients.

MediaCrossing migrated campaigns to MediaMath’s unified programmatic platform, running display, mobile, video and Facebook Exchange from one place to gain transparency, centralized control and outcome‑oriented optimization. The move cut platform time by 20%, standardized workflows and pacing, introduced client-facing dashboards, and drove strong performance gains (e.g., CPA from $95 to $25 for one brand; a 348% conversion increase and nearly 50% CPA reduction for another), enabled shifting spend from linear TV to digital video, and improved consumers’ ad experiences through holistic frequency management.

MediaCrossing

Michael Kalman

CEO, MediaCrossing