Case Study: Marriott Digital Services achieves programmatic prowess with MediaMath

How Marriott Digital Services’ Marketing Team is Educating Their Way to Programmatic Prowess

Marriott Digital Services, the digital marketing arm of Marriott International, needed to build programmatic marketing fluency across its global digital teams and improve cross-departmental communication. With employees at varying skill levels and stakeholders requiring a clearer understanding of marketing investments, the team sought a scalable, formal training solution to bridge the knowledge gap.

They partnered with the New Marketing Institute (NMI) for customized, modular training and a needs assessment tied to an international team meeting in New York. NMI adapted content to different experience levels, delivered focused sessions and one-on-one attention, and drove strong engagement—attendance at the second HQ session was four times higher, follow-up sessions were requested globally, and teams reported clearer understanding of programmatic marketing and better, more informed stakeholder conversations.

Marriott Digital Services