Case Study: Global Home Furnishing Retailer achieves 468% higher ROI and 82% lower CPA with MediaMath Helix

Global Home Furnishing Retailer - Customer Case Study

A multi-billion dollar global home furnishings retailer ran a pure prospecting campaign aimed at increasing ROAS from online sales of furniture and upholstery. The challenge was to find and engage high-value new customers efficiently across digital channels.

Using MediaMath Helix, the team applied prospecting models and layered vertical, sub-vertical, product and behavioral segments (e.g., Furniture, Mid‑Affluent Buyers) onto contextual channels to reach the right users in the right context. Modeled Helix strategies drove a 468% higher ROI versus non‑modeled approaches, lowered CPA by 82%, and had CPMs twice those of non‑modeled strategies; the top-performing tactic combined the modeled Furniture product segment with the modeled Clickers behavioral segment.