Case Study: Multi-Billion Dollar Global Home Furnishing Retailer Achieves 468% Higher ROI and 82% Lower CPA with MediaMath Helix

Global Home Furnishing Retailer - Customer Case Study

A multi-billion-dollar global home furnishing retailer sought to run a pure prospecting campaign to boost return on ad spend (ROAS) from online sales of furniture and upholstery.

MediaMath’s Helix was used for prospecting models, vertical/sub-vertical/product and behavioral segments, and layered audiences on contextual channels to reach the right users in the right context. Modeled strategies delivered 468% higher ROI and 82% lower CPA than non-modeled strategies (while CPMs were roughly double); the top-performing approach combined the modeled Furniture product segment with the modeled Clickers behavioral segment.