Case Study: eBay achieves self-service programmatic control with MediaMath's TerminalOne

eBay’s Journey to Self-Service

eBay engaged MediaMath to deliver optimized, targeted programmatic advertising across key European markets and to bring programmatic capabilities in-house. The goals were to gain direct control of first‑party data, standardize measurement (shifting from CPA to ROI), provide real‑time reporting and educate internal teams to run and optimize campaigns themselves.

MediaMath trained eBay’s existing ad‑ops team through its New Marketing Institute and managed a phased handover beginning Q1 2014, offering ongoing support during the transition. By the end of 2014 eBay was fully self‑serving on MediaMath’s TerminalOne platform, managing campaigns in‑house while maintaining weekly check‑ins and collaborative support for new tests.

eBay

Daphne Sacco

Director of Internet Marketing, eBay