Case Study: Affiperf achieves 36% higher CTR, 50% video completion and lower eCPM with MediaMath

Affiperf - Customer Case Study

Affiperf, the programmatic arm of Havas, partnered with MediaMath to reach a multinational consumer goods client’s strict branding goals in Brazil: reach women 25+ in specific regions with a limited budget while delivering high CTRs and a 40–50% video completion rate. They needed higher-quality, targeted video inventory to hit these segmented KPIs without overspending.

By activating private-deal access to Dailymotion Exchange via MediaMath’s TerminalOne platform and optimization support, Affiperf used predictive targeting to show video ads to users most likely to complete and engage. The campaign delivered a 36% higher CTR versus other suppliers, met and exceeded the 50% completion goal, scaled to high-volume, specific audiences, and kept average CPMs below KPI targets.

Affiperf

Marcos Mendez

Head of Affiperf Brazil