Case Study: A Global Sports Apparel Company achieves 13X better CPA, 22X higher conversion rates and 14% more reach with MediaMath

A Global Sports Apparel Company - Customer Case Study

A global sports apparel brand ran a pure prospecting test to find new customers at scale while improving clickthrough and conversion rates. The challenge was to identify high-propensity converters and expand reach without sacrificing efficiency.

MediaMath’s Helix-driven, four-pronged approach combined data-modeling segmentation and targeting with high-impact creative, unique analytics, and dedicated service. The Helix strategies delivered a 13× improvement in CPA, a 22× higher conversion rate versus traditional tactics, and reached 14% more prospective shoppers.