Case Study: Self Help Africa saves hundreds of hours with MediaHQ

Self Help Africa sends 900+ press releases with MediaHQ

Self Help Africa, a charity working to empower rural communities across Africa, faced the challenge of efficiently managing its PR and media outreach to raise awareness and funds. Their small communications team, led by Head of Communications George Jacob, needed to accurately target national and local journalists, build media lists, and adapt campaigns for different regions without spending excessive time on administrative tasks. They turned to the vendor MediaHQ and its PR software to streamline this process.

Using MediaHQ's database and tools, Self Help Africa built precise media lists, targeted journalists by location and beat, and easily adapted press releases for regional campaigns. The solution saved the team hundreds of hours annually, ensured high deliverability rates for press releases, and generated significant positive media coverage for campaigns like 'One Million Trees'. MediaHQ enabled the charity to successfully shift to a digital PR strategy during the pandemic, securing vital coverage in regional papers and national outlets like The Irish Times to further its mission.

Self Help Africa