Case Study: Prepaid Financial Services keeps on top of the 24-hour news cycle with MediaHQ

Prepaid Financial Services uses MediaHQ to manage a €253m acquisition and 60,000 GDPR-compliant contacts

Prepaid Financial Services (PFS), a multi-award-winning e-money issuer and fintech provider, needed a robust system to manage its global PR operations and keep pace with a demanding 24-hour news cycle. To address this, the company's global head of PR introduced MediaHQ's media contacts database and press release distribution tools to help target the right journalists and ensure GDPR compliance.

By implementing MediaHQ, PFS gained access to an extensive, compliant database of 60,000 media contacts and powerful tools for distributing personalized press releases. The solution enabled PFS to successfully spearhead a major PR campaign for its €253 million acquisition, securing global coverage in top-tier outlets like the New York Times and Bloomberg. MediaHQ's analytics also allowed the team to track press release performance in real time, ensuring maximum impact for their stories.

Prepaid Financial Services