Case Study: Springup PR achieves 300% more enquiries with Mediahawk

Unlocking care home growth The strategy behind a 300% enquiry uplift and 47% boost in admissions

Springup PR, a specialist agency helping care providers attract private-family enquiries through data-driven PR and digital marketing, needed a reliable way to track the performance of its Google PPC campaigns. The team wanted clear visibility into which marketing activities were generating certified enquiries and admissions, rather than relying on guesswork.

Mediahawk provided Springup PR with a mix of dynamic and static call tracking, plus Speech Analytics and advanced call handling, to accurately attribute calls to Google PPC and other channels. With Mediahawk, Springup PR could prove campaign performance to clients, optimise keywords and ad spend, and assess call quality; in one campaign for Broughton House Veteran Care Village, enquiries rose by over 300% and occupancy increased by 47% in six months, creating a projected £900,000 annual revenue gain.

Springup PR

Adam James

Founder