Case Study: Direct Collection Bailiffs Ltd achieves a 22% saving on Google Ads spend with Mediahawk

Mediahawk helped DCBL achieve a 22% saving on its Google Ads spend

Direct Collection Bailiffs Ltd (DCBL), the UK's fastest-growing High Court Enforcement company (featured on Channel 5’s Can't Pay? We’ll Take it Away!), faced high inbound call volumes and an inability to attribute those calls to online campaigns, making true marketing ROI unknowable. To solve this, DCBL engaged Mediahawk to deploy its dynamic website numbers/call-tracking solution and custom URL tagging to capture and attribute offline responses to online activity.

Mediahawk built a customised call-tracking and reporting setup that linked calls to specific Google Ads, social and email campaigns, allowing the marketing team to cut unprofitable terms and reallocate budget. As a result of Mediahawk’s solution, DCBL identified the highest‑performing keywords, reduced wasted spend and achieved a 22% saving on Google Ads while improving campaign efficiency.

Direct Collection Bailiffs Ltd

Tom Robinson

Marketing