Case Study: Bamboo Nine achieves 98% client retention with Mediahawk

Mediahawk helped Bamboo Nine achieve a 98% retention rate

Bamboo Nine, a full-service strategic digital agency specialising in PPC, SEO, social and web development, faced a common challenge: accurately measuring and attributing offline phone enquiries to specific paid-search keywords so they could optimise PPC performance and justify client ad spend. To solve this, they engaged Mediahawk and adopted Mediahawk’s call tracking solution to capture and attribute telephone leads.

Mediahawk implemented a bespoke integration using its call tracking API to stream keyword-driven call data directly into Bamboo Nine’s bid management platform, enabling the agency to prioritise high-performing keywords and refine bids in real time. The visibility into paid-search-driven calls helped Bamboo Nine optimise campaigns, increase client spend, and achieve a 98% client retention rate, while proving clear ROI through improved cost-per-click and cost-per-lead metrics.

Bamboo Nine

Chris Rivera

Campaign Director