Case Study: Dormy Care Communities achieves improved lead tracking and service quality with Mediahawk

Luxury care home group uncovers missed opportunities with Mediahawk

Dormy Care Communities is an award-winning luxury residential care group with four UK sites whose two-person marketing team needed to build a brand, digital presence and measurable campaign reporting from scratch. Marketing director Wendy Westbury brought in Mediahawk to capture website-driven insights and deployed its dynamic call tracking and lead intelligence to link online activity, paid ads and search keywords to real-world enquiries.

Mediahawk implemented dynamic call tracking with unique trackable numbers, call recording and hands-on client support to analyse ad performance in detail. Dormy gained a deeper understanding of customer journeys, could drill down to which publications and keywords drove calls, reallocate ad spend accordingly, and identify missed enquiries that could cost up to £70,000 a year in residents’ fees—all while improving call handling and maintaining the business’s premium service.

Dormy Care Communities

Wendy Westbury

Director of Sales and Marketing