Case Study: Real Business Rescue boosts conversions with Mediahawk call tracking

How Real Business Rescue uses Mediahawk call tracking to optimise the user journey

Real Business Rescue, a nationally recognised provider of insolvency advice, wanted deeper insight into the pre-sale customer journey to improve conversions. The team needed to understand which pages prospects visited, which call-to-actions they used, and where PPC leads were coming from, so they turned to Mediahawk and its call tracking solution.

Mediahawk implemented dynamic visitor-level call tracking to capture pre-sale behaviour, identify high-performing pages, track PPC keywords, and support call recording and reporting. As a result, Real Business Rescue gained a clearer understanding of customer intent and campaign performance, helping them create more targeted PPC campaigns, spot content opportunities, and make smarter marketing decisions that improve both the quality and quantity of conversions.

Real Business Rescue

Keith Tully

Partner