Case Study: Methodist Homes (MHA) reduces Google Ads CPA by 32% with Mediahawk

How MHA reduced their Google Ads CPA by 32%

Methodist Homes (MHA), a leading charity care provider in Britain, needed a clearer view of which marketing channels were driving valuable enquiries, especially telephone calls. They also wanted to cut through unwanted recruiter and supplier calls that were wasting Google Ads spend and making attribution difficult. Mediahawk’s call tracking and marketing attribution tools helped MHA tackle these challenges.

Mediahawk implemented dynamic call tracking, AI-powered speech analytics, IVR-based conversion tracking, and integrations with GA4, Google Ads, PowerBI, and MHA’s CRM to better attribute calls and optimise targeting. By feeding higher-quality conversion data into Google Ads, MHA improved its audience targeting, filtered out irrelevant calls, and reduced its Google Ads CPA by 32%. Mediahawk also helped MHA link enquiries to move-ins for stronger ROI reporting.

Methodist Homes (MHA)

Ashley Toon

Digital Marketing Manager