Case Study: Funerals with Grace improves marketing visibility and customer insights with Mediahawk

How Mediahawk helped Funerals with Grace

Funerals with Grace, a regulated funeral plan provider, needed better visibility into which marketing activities were generating enquiries and sales. As a sensitive service where phone calls are crucial, the team struggled to attribute calls from PPC, social, and other campaigns, with up to 50% of leads being recorded as offline in their CRM. They needed clearer insight into the customer journey and a way to understand whether their marketing budget was being spent effectively.

Mediahawk provided call tracking with a HubSpot integration and Speech Analytics, including Speech Insights, to attribute calls correctly and analyse conversations automatically. This filled the data gap, gave the team accurate visibility of revenue generated from paid search and other channels, and helped validate campaign messaging and customer understanding. With Mediahawk, Funerals with Grace could see which channels drove calls and conversions, improve efficiency, and make more informed budget decisions with confidence.

Funerals with Grace