Case Study: George Davies Turf boosts marketing ROI with Mediahawk call tracking

How George Davies Turf transformed their marketing ROI with Mediahawk call tracking

George Davies Turf, a leading UK lawn turf supplier, needed to understand where its sales were really coming from because 95% of its business comes through phone calls. With a mix of Google Ads, Performance Max, directories, and social media, the team wanted better visibility into which marketing channels were driving ROI, and they turned to Mediahawk call tracking to solve that challenge.

Mediahawk implemented a blend of static and dynamic call tracking numbers across online and offline channels, with data flowing into Microsoft Dynamics 365 and Power BI. This gave George Davies Turf end-to-end attribution, letting them link calls and revenue to exact sources, see ROI by channel and campaign, save time on manual reporting, and gain confidence to increase spend in the channels that were working.

George Davies Turf

George Davies

Owner