Case Study: Receptional achieves fivefold increase in calls and lower cost per response with Mediahawk

How dynamic call tracking increased client calls fivefold without increasing ad spend

Receptional is a multi award-winning digital marketing agency specialising in paid search and SEO with a 30-strong team. They faced a reporting blind spot because many inbound sales phone calls—for both clients and their own B2B leads—weren’t being attributed to marketing, so Receptional contacted Mediahawk about its dynamic call tracking solution to close the gap.

Mediahawk implemented dynamic call tracking to attribute phone enquiries to specific marketing channels, enabling Receptional to see which methods generated calls and to prioritise spend accordingly. As a result, Receptional generated five times as many calls for one client without increasing ad spend and lowered cost per response, demonstrating a clear, measurable uplift from Mediahawk’s solution.

Receptional

Justin Deaville

Managing Director