Case Study: Dick Lovett achieves 100% marketing attribution with Mediahawk

How Dick Lovett made marketing attribution and lead management woes a thing of the past

Dick Lovett Group, a privately owned automotive dealer group in the South West of England and Wales, wanted to understand what was driving its inbound enquiries and whether any leads were being lost. Before Mediahawk, the team had limited visibility into which marketing channels generated calls, how those calls converted into sales, and how well phone enquiries were being handled across the business.

Mediahawk provided call tracking and marketing attribution software, including visitor-level call tracking, static numbers for offline campaigns, and Sales Matching, to link enquiries and revenue back to specific channels. As a result, Dick Lovett Group gained clearer insight into campaign performance, captured more lost leads by automatically adding enquiries to its lead management system, and improved follow-up and customer service. The company also reported 100% marketing attribution and better budget control, especially for channels like PPC and Autotrader.

Dick Lovett Group

Russell Brown

Group Marketing Manager