Case Study: AvailableCar increases sales and tracks the full customer journey with Mediahawk

How AvailableCar tracks the full customer journey with Mediahawk to increase sales

AvailableCar, a family-owned used car retailer with two locations, wanted clearer insight into which marketing touchpoints were actually driving phone calls and sales. Working with Mediahawk, they needed to move beyond last-click attribution and better understand the performance of their PPC, organic search, website, and offline channels.

Mediahawk implemented call tracking, including Sales Matching, dynamic website tracking numbers, and Speech Analytics, giving AvailableCar full-funnel visibility into the customer journey and the ability to link revenue back to campaigns. The team can now see which channels drive high-intent calls, monitor Google Ads performance, spot trends over time, and identify whether calls are sales or after-sales enquiries, helping them improve ROI and make faster, data-driven marketing decisions.

AvailableCar

Pamela Murdoch

Head of Marketing