Case Study: Creditfix achieves a 25% increase in inbound sales conversions with Mediahawk call tracking

Credit Fix - Customer Case Study

Credit Fix, based in Glasgow and the UK’s largest insolvency practitioner, needed a better way to measure response to its online and offline marketing (word-of-mouth, print, display and AdWords) and to attribute returns across campaigns. They turned to Mediahawk for a call-tracking solution to provide reliable campaign attribution and clearer insight into the customer journey.

Mediahawk deployed static numbers for print, dynamic numbers on the website, IVR filtering, advanced routing and call recording, rolled out across PPC, organic, web and outdoor channels. The solution cut call waiting times by 50%, reduced dropped calls, eliminated manual CRM data entry, and delivered a 25% increase in inbound call-to-sale conversion — giving Credit Fix clearer attribution, faster customer handling and a measurable ROI.

Credit Fix

Taylor Flynn

Marketing Acquisition Manager