Case Study: Benchmarx Kitchens & Joinery achieves earlier branch launches and measurable marketing ROI with Mediahawk

Benchmarx Kitchens and Joinery - Customer Case Study

Benchmarx Kitchens and Joinery, part of the Travis Perkins group and one of the UK’s fastest-growing trade suppliers with 160+ branches, faced a launch challenge: branch phone lines were often installed too late to support local pre-opening marketing, preventing them from building a local customer base. They engaged Mediahawk to provide call-tracking services, local presence numbers and reporting so marketing activity could start before physical branch numbers were live.

Mediahawk implemented local call-tracking numbers routed to Benchmarx’s call centre during the pre-opening phase, then simply redirected the same numbers to the branch once open, and provided a reporting portal to track inbound calls. As a result, Benchmarx can launch campaigns a full month earlier, maintain consistent local numbers for continuity and a local feel, accurately measure ROI of pre-launch activity, and optimise subsequent campaigns—significantly improving marketing effectiveness.

Benchmarx Kitchens and Joinery

Nick Archer

Assistant Marketing Manager