Case Study: Thursday Pools achieves double-digit lead growth with MediaFuel

Thursday Pools drives double-digit growth with MediaFuel

Thursday Pools, a fiberglass pool manufacturer, faced significant challenges with its online visibility and brand recognition. Despite having innovative and high-quality products, the company's website was not ranking for key search terms, and it was overshadowed by a dominant competitor. Their dealers, while impressed with the product craftsmanship, wanted more marketing support and lead generation. To address this, they partnered with the marketing agency MediaFuel.

MediaFuel implemented its Prospect2Promoter Marketing Strategy, which included workshops and customer interviews to refine messaging and create effective tools for dealers. This integrated approach dramatically improved Thursday Pools' search engine rankings and generated substantial demand. The results included consistent page-one rankings, double-digit growth for three consecutive years, and a highly successful virtual dealer conference. MediaFuel's work significantly increased leads and dealer sales.

Thursday Pools