Case Study: State of New Mexico achieves a complete census count with MediaDesk

State of New Mexico achieves a complete count across 33 counties with MediaDesk

The State of New Mexico faced the significant challenge of achieving a complete and accurate count for the 2020 Census, as it was considered the most difficult-to-count state in the continental U.S. To overcome barriers to participation, the state engaged the vendor MediaDesk to lead a comprehensive statewide marketing and advertising campaign.

MediaDesk implemented a solution that combined traditional and nontraditional marketing tactics, including advertising strategy and placement, message development, production of customized materials, and ambassador coordination. As a result of this comprehensive campaign, New Mexico achieved the most accurate census count in the country. MediaDesk's work ensured the state will receive its fair share of federal funding and representation for the next decade.

State of New Mexico