Case Study: Maxwell Museum of Anthropology strengthens its brand with MediaDesk

Maxwell Museum of Anthropology honors 92-year history with MediaDesk

The Maxwell Museum of Anthropology, a museum at the University of New Mexico, sought to undertake a rebrand. Their challenge was to better align with the broader university brand while also creatively differentiating the museum and connecting its long history with contemporary developments in its field. They engaged the vendor MediaDesk for brand strategy and visual identity services.

MediaDesk implemented a comprehensive solution that included a new logo, messaging, and designed visual systems for the museum's team to use in-house for various materials. This new brand articulation helped the museum's staff better define their audiences and goals for the future. The client reported that working with MediaDesk was a wonderful experience and that they are excited about their new brand and all it represents.

Maxwell Museum of Anthropology