Case Study: Bose Corporation achieves millennial brand relevance with MediaCom’s data-driven Spotify content strategy

Better Content Through Data

The customer, Bose Corporation, faced the challenge of launching its first fashion headphones to millennials, a market that did not perceive the brand as cool. The vendor, MediaCom, was tasked with making the brand authentic and relevant to this new audience to help ensure the product's success.

MediaCom's solution used Spotify data to identify undiscovered music trends and created documentary-style content with Vice and Facebook. This strategy resulted in videos being viewed over 25 million times, dramatically transforming Bose's brand image and having a significant positive impact on sales.

Bose Corporation

Bose