Case Study: Why Meat boosts national brand awareness with MediaCast PR retainer

Why Meat secures coverage across 12 outlets with MediaCast

MediaCast worked with Why Meat, a vegan pie producer, on a public relations retainer to drive brand awareness and attract new customers. The challenge was to highlight the company's specialization in sustainable food innovation, educate the public on reducing meat consumption, and position its founder as an industry expert.

The solution implemented by MediaCast was a targeted media campaign centered on the founder’s story, leveraging key time hooks and pitching expert commentary to top-tier outlets. MediaCast secured strong national coverage across broadcast, print, and digital media, including syndicated articles on major news sites and interviews on national television and radio programs, successfully elevating the founder's profile.

Why Meat