Case Study: Volunteering Australia boosts National Volunteer Week awareness with MediaCast

Volunteering Australia secures 954 radio items with MediaCast

MediaCast worked with Volunteering Australia on a national PR campaign for National Volunteer Week 2023. The challenge was to highlight volunteers as 'change makers,' recognize their vital community support, and encourage more Australians to volunteer.

The solution involved leveraging new data and a diverse volunteer database, supported by an Audio News Release (ANR) and Video News Release (VNR). MediaCast secured record-breaking results with 954 radio items, 19 TV pieces, 376 print/digital articles, and 8 social media echoes, achieving widespread national coverage and drawing recognition to Australia's volunteers.

Volunteering Australia