Case Study: Tourette’s Syndrome Association of Australian achieves national awareness and training engagement with MediaCast

tsaa drives 51,139,528 audience reach with MediaCast

The Tourette’s Syndrome Association of Australia (TSAA) partnered with MediaCast for its annual awareness week campaign. The challenge was to achieve national coverage to educate the public about Tourette’s Syndrome and to drive engagement with the association's training resources, particularly targeting government, education, and professional sectors.

MediaCast implemented a research-led strategy using compelling human stories from experts and individuals with lived experience. The execution included distributing targeted media assets and coordinating spokespeople. The campaign achieved widespread national coverage, making it TSAA's most successful to date, and had a real-world impact by generating increased demand for training, including new engagements with state police services.

Tourette’s Syndrome Association of Australian (tsaa)