Case Study: Tradify achieves national multi-channel coverage and qualified leads with MediaCast

Tradify reaches 65 community stations nationwide with MediaCast

Tradify, a provider of cloud-based job management software for trade businesses, faced the challenge of standing out in a competitive industry and establishing authority with time-poor trade business owners. Their goal was to be seen as a credible, business-critical platform. To address this, vendor MediaCast developed a data-led PR strategy centered on the Top-Earning Trades Report to capture attention and build trust.

MediaCast executed a multi-channel campaign targeting national news, business, and trade publications. The solution included a data-driven media release, a gated infographic for lead generation, and strategic use of an Audio News Release. The results were significant national coverage across TV, print, digital, and radio, including features in major News Corp titles and interviews on networks like Today and ABC. Most importantly, MediaCast's campaign successfully converted media interest into high-quality leads, shortening Tradify's sales journey with warm prospects.

Tradify