Case Study: The Immunisation Coalition reduces COVID-19 and flu shot wait times with MediaCast

The Immunisation Coalition reaches 31.2 million Australians with MediaCast

The Immunisation Coalition, an independent not-for-life immunisation advocacy group, engaged vendor MediaCast to develop an All Four media campaign. Their challenge was to urge the Australian Government to change health guidelines to allow the COVID-19 vaccine and flu shot to be administered simultaneously, addressing confusion and protecting high-risk and elderly Australians who remained unvaccinated.

MediaCast executed a campaign focused on the urgency of updating guidelines and reassuring the public about the safety of co-administration. The vendor secured 453 media items, reaching an estimated 31.2 million Australians. This effort contributed to the Australian Government reducing the recommended wait time between vaccines from 14 days to 7 days.

The Immunisation Coalition