Case Study: The Centre for Volunteering boosts statewide volunteer awareness with MediaCast

The Centre for Volunteering reaches 36.9M audiences with MediaCast

The Centre for Volunteering partnered with MediaCast to increase statewide awareness of the value of volunteering and to drive engagement and nominations for its programs. Their challenge was to achieve widespread media coverage across both Sydney and key regional areas of New South Wales.

MediaCast implemented a strategic PR campaign that leveraged data-led storytelling and local volunteer case studies. They executed targeted outreach to print, digital, television, and radio outlets, adapting tactics to secure coverage. For the State of Volunteering Report, MediaCast secured 387 radio broadcasts, 9 TV segments, and 19 online articles. For the Volunteer of the Year Awards, their efforts resulted in 82 radio broadcasts and drove a significant increase in nominations before the deadline.

The Centre for Volunteering