Case Study: Sana Health Group builds national awareness with MediaCast's multi-brand PR retainer

Sana Health Group drives 5 years of national PR coverage with MediaCast

MediaCast provided a multi-brand PR retainer for Sana Health Group, a health group, with the challenge of driving awareness for its brands and their programs. The goal was to position the organization as a leading solution for individuals struggling with dependencies, addiction, and mental health issues, targeting a wide range of consumer and B2B demographics.

The solution was an insight-led media strategy that leveraged proprietary consumer research and timely news hooks. MediaCast developed compelling stories, utilized a pool of expert talent for commentary, and executed proactive outreach across broadcast, print, and digital channels. This approach secured extensive national coverage across major outlets like Sky News Australia, The Project, ABC Radio, and leading mastheads, significantly increasing awareness and establishing Sana Health Group as a trusted authority in its field.

Sana Health Group