Case Study: Orange Sky boosts awareness and registrations for The Sudsy Challenge with MediaCast

Orange Sky drives 63,900,000 audience reach with MediaCast

MediaCast partnered with Orange Sky to deliver a national PR campaign for The Sudsy Challenge 2023. The challenge was to drive awareness and registrations for the event, which encouraged people to raise funds and awareness for homelessness services. A key objective was to highlight the importance of genuine conversations about this issue.

To execute the campaign, MediaCast employed a three-phase strategy targeting corporates, the education sector, and individual participants. This involved strategic media sell-in and the use of an Audio News Release (ANR). MediaCast secured nationwide media coverage across television, radio, print, and digital platforms, achieving an audience reach of 63,900,000 to support the fundraising initiative.

Orange Sky