Case Study: Life Education boosts awareness of its Children’s Thrive Fund with MediaCast video and audio news releases

Life Education reaches 3.2 million Australians with MediaCast

Life Education, Australia's largest provider of preventive health education to school children, engaged vendor MediaCast to launch their new Life Ed Children’s Thrive Fund. Their challenge was to raise awareness and secure funding to extend their vital health and wellbeing programs to children living in remote and rural locations across the country.

MediaCast developed and distributed both a video news release and an audio news release to target high-value TV and radio outlets. The campaign secured 59 media items, including 14 TV segments and 45 radio pieces, achieving an audience reach of over 3.2 million Australians. This significantly amplified the message for MediaCast's customer, helping to communicate the importance of the fund's goal to reach one million children per year by 2025.

Life Education